The BTS appeared on the Grammy Awards ceremony on Hyundai Palisade.

The K-Pop Idol Group Bulletproof Boys (BTS), which is racing around the globe, has attracted attention by appearing on Hyundai Motor's new flagship SUV, Palisades, this year at the Grammy Awards ceremony.

According to Hyundai Motor, the BTS arrived in Palisades on the Red Carpet event at the 61st Grammy Awards ceremony held at Staples Center on October 10 and announced the winner of the best R & B album of the year. Hyundai Motor offered four Palisade vehicles to attend the awards ceremony as BTS, the ambassador for the Palisade Global brand, was selected as a winner at the Grammy Awards ceremony.

"This is an opportunity to showcase the excellent design and merchandise of Palisade to not only world musicians attending the awards ceremony, but also music fans around the world," said Hyundai. "This summer, we will contribute to raising brand awareness and image in advance of the launch of the North American market. "He said.

Hyundai has been making its first public appearance in the world through the video of the BTS appearing at the LA Auto Show in November of last year, followed by promoting Palisade in the Hyundai Super Bowl commercial earlier this month.